For starters, narcissism seems to be a major descriptor. Zogby sees First Globals as “materialistic and self-absorbed” individuals who also “want to look richer than they are.” Like a daytime soap opera, these young people “obsess about relationships.”
While just a subset of the nation’s population, the First Globals are already playing a role in re-defining the American ethos. The jarring divide between the First Globals and their elders reflects the greater political polarization that exists in America today.
Zogby describes this as a battle between the Wal-Mart and Dunkin’ Donut customers on one hand, and the Starbucks crowd on the other.
Dunkin’ Donuts patrons gave Bush a resounding show of support in 2004, 60 percent voting for him over Kerry’s 39 percent. But Starbucks customers did the opposite, backing Kerry over Bush 57 percent to 42 percent.
Like the Dunkin’ Donuts voters, weekly Wal-Mart shoppers, are more likely than those who never shop at the retail giant to be Hispanic, live in a rural areas, and attend church at least once a week, Zogby posits.
Zogby found that those who attend religious services backed Bush by 25 percentage points over those who never attended church. Much has been made about the “gender gap” among voters, but Zogby says that is less important than the gap between singles/never married and married voters. Kerry won big among the single/never marrieds.
No comments:
Post a Comment